With the participation of premium cigar brands from Honduras, Nicaragua, and the Dominican Republic, as well as rums, wines, and high-grown coffee, the program for the seventh edition of Fuego y Barrica was presented in the Honduran capital. Under the slogan “Between smoke and mining, deep roots of our land,” it recalls the origin of the tobacco and mining industries, which forged the country’s identity.
Regarding the event, which will take place on Thursday, August 28, at the Hotel Honduras Maya, Mayra Urquía, director of Royal Eventos and organizer of Fuego y Barrica, explained that this occasion not only celebrates the excellence of Honduran tobacco, but also pays tribute to another historical wealth: the mining legacy, in a meeting with the elegance of smoke, the strength of spirits, and the character of the finest cigars. “Here, fire unites gazes, the barrel holds secrets, and every moment is an experience to live and live again.”
A sensory journey
The objective is to strengthen the quality, image, and reputation of cigars made in Honduras, which thanks to Fuego y Barrica is presented as a planned sensory journey in four phases, in which attendees will have the opportunity to explore the universe of premium cigars in depth, from their beginnings to pairing.
Cigars and mining are a tribute to what is extracted with work, transformed with art, and enjoyed with pride. Thus, like a vein that is discovered underground, a good cigar reveals its richness third by third, accompanied by the warmth of an aged rum or the firmness of a good whisky, the exquisiteness of a wine, and, of course, a high-grown coffee.
The program consists of four phases:
Origins: They will be able to journey through time and smoke to the ancestral origins of each type of cigar.
Selection: They will explore the inside of a cigar, its freshness, its legacy, and the selection that best suits their personality or moment.
Harmony: They will discover the secrets of conservation, cutting, lighting, and tricks of exquisiteness that will lead to a full enjoyment of the cigar’s intensity, and
Pairing: They will learn firsthand the preparation of the perfect marriage between the cigar and the liquor. “Different moments and different sensations.”
All of this will take place at the iconic Hotel Honduras Maya, which, starting at 7:00 PM, will be transformed into a majestic stage with an atmosphere of “gold, silver, and black,” colors that directly refer to the country’s mining history. The evening will be enlivened with artistic performances, good music, and the presence of prominent personalities from the Honduran and international industry and business community.
Beyond being an event of sophistication, Fuego y Barrica is an engine for the local economy. Mayra Urquía defines it as a “multiplier effect,” emphasizing that behind each event there is an endless number of suppliers and work teams who receive an income. This initiative seeks to strengthen the meetings industry and the image of Honduras as a prestigious destination in the Tobacco World.
The support of renowned brands is fundamental for this objective, and for this reason, the director of Royal Eventos made a special mention of Banco de Occidente. “It wasn’t easy,” she shared, “but when we put the project in context, they believed in us.” The bank, faithful to its corporate motto: By supporting the small of today, we create the great of tomorrow, reaffirms its commitment to the tobacco sector and the small entrepreneurs who today represent Honduras at an international level.
Fuego y Barrica is a tribute to the Honduran spirit: resilient, noble, and passionate, just like its people, and in particular, an entrepreneurial woman who with love and persistence has built this legacy.
Attending personalities include Leonel Rivas, corporate marketing and commercial strategy manager of Banco de Occidente; Andrés Ehrler, president of Canaturh; Pipe Castillo, president of Carlos Castillo Cigars & Co.; Freddy Reyes, country manager of Licores de Guatemala; José Mejía, head of Corporate Image of Istmania; Hugo Flores, marketing manager Excel/BMW; Aracely Alvarado, general manager of Expoferias; Sandra Aceituno, sales and marketing manager of the Hotel Honduras Maya, and César Salinas, CEO of Humo Latino.
