Characterized as a company that cares about the end consumer and promotes interaction between retailers and enthusiasts, Platinum Nova Cigars –under the leadership of Leonor Abzaradel– expanded its presence with a working tour across various establishments in the United States.
Its CEO explains that it is important for the brand to reciprocate the support received from Cigar Lounges and tobacconists that offer its products. Nova does this by organizing Meet & Greet or Cut & Light events, where enthusiasts have the opportunity to interact with the brand’s team while enjoying cigars at a local store.
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This time, Nova’s tour began at Horsepower Cigar Lounge, located at 601 Norwich-New London Tpke, Uncasville, Connecticut, followed by Cigarz At Sunrise Smokeshop at 33 Sunrise Highway, Massapequa, New York, where attendees were able to enjoy the range of aromas and flavors that make up the brand’s core line.
The tour continued in the multi-state area known as The Highlands, where Leo and his team engaged with customers at New Tobacco Village, 1225 Schadt Ave, Whitehall, and Pairings Cigar Bar in Media; both located in Pennsylvania.
This trip, aimed at strengthening Nova’s business relationship with its network of retailers, concluded with a return to the Sunshine State, with an event held at The Burnt Leaf Lounge, located at 205 N University Drive, Sunrise, Florida.
