A Conversation with Bryant Thompson…
A result of a brilliant career as a promoter in the nightlife entertainment sector, where he honed his skills in brand development and customer engagement, Bryant Thompson is synonymous with innovation and excellence. After accumulating over 20 years in marketing and sales, driven by his love for tobacco and the surrounding culture, he found an important niche in the industry and merged both paths, giving rise to Smoke ‘N The Desert.
Read in the magazine (rotate your device for a better reading experience):
Inspiration and Vision
In 2019, Smoke ‘N The Desert was conceived by two innovative minds: Bryant Thompson of Red Level Entertainment and the humidor company Angels Safe Cigar. The shared dream was to create an extraordinary experience during the Phoenix Cigar Week, in the very heart of Arizona. But more than an event, they envisioned gathering enthusiasts from around the world to celebrate the craftsmanship, heritage, and community spirit surrounding premium tobacco.
The dream took shape thanks to Bryant’s collaboration with experts who shared his love for cigars, and together they carefully planned a weekend that would offer an unforgettable experience. The year 2020 brought unexpected challenges that temporarily halted plans, and even with the passing of Ángel – founder of Angels Safe Cigar and a key figure in Bryant’s journey – in January 2022, the project did not stop but rather gained momentum as a way to honor his legacy.
New partners joined the initiative, and with the participation of Keake Williams, Trimarco Coleman, and Michael Dix, who bring extensive experience and passion, Smoke ‘N The Desert remains a top-tier event. Enthusiasts enjoy various activities that cater to both seasoned aficionados and newcomers. Highlights include cigar tastings and pairings, workshops and seminars, live entertainment, and networking opportunities.
As Bryant traveled through different states, he observed notable changes in the cigar community: “There is an increasing diversity. Many women and young people are embracing this culture, which is fantastic.” He also exemplifies the differences between cities: “Chicago (Illinois) has a long tradition of Cigar Lounges that cater to a more classic and traditional crowd. In contrast, Phoenix (Arizona) enjoys a more relaxed and contemporary atmosphere. Both have vibrant communities, but the experiences in each are different.”
Desert Smoke Cocktail
If Bryant had to create a distinctive cocktail for Smoke ‘N The Desert, it would be a blend of bold and smooth flavors, much like the event itself. “I would use a base of aged whiskey for its depth and richness. I’d add a touch of coffee liqueur, representing the robust flavors of cigars; a bit of vanilla syrup to mellow it, and finish with a twist of orange peel for a refreshing citrus note… I’d call it Desert Smoke.”
Ingredients:
— 2 oz aged whiskey
— 0.5 oz coffee liqueur
— 0.25 oz vanilla syrup
— Twist of orange peel
Instructions:
— Combine the aged whiskey, coffee liqueur, and vanilla syrup in a mixing glass with ice.
— Stir well to chill and combine the flavors.
— Strain into a rocks glass over a large ice cube.
— Garnish with the orange peel.
Thanks to dedication, collaboration, and a love for cigars, Bryant Thompson and his team continue to elevate the experience of Smoke ‘N The Desert, which is not just an event but a celebration of the cigar lifestyle that brings enthusiasts together to share their passion.




