The intricate process of cigar making captivated this woman, who entered the industry due to her appreciation for the art and culture surrounding this tradition. Thus, Lucretia Lee-Arceneaux soon became a Certified Cigar Sommelier and later a tobacco roller, connecting with the tactile and artistic aspects of this craft.
Her educational background is focused on Engineering, specifically in transmission technologies and media; this technical foundation allowed her to become the Head of Transmission IT at iHeartMedia and a Streaming Engineer at Netflix. However, her passion for cigars and the rich cultural tapestry they represent led her to become a Certified Cigar Sommelier Tobacconist, Cigar Roller and Judge for the Cigar Slow Smokeing Championship (CSWC). “My career is a combination of technology, media, and craftsmanship,” she says.
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For Lucretia, developing advanced digital streaming solutions at iHeartMedia was particularly exciting, as it involved innovating ways to integrate streaming technologies with traditional radio platforms. At Netflix, she participates in projects to optimize content delivery networks and improve service quality on a global scale; a thrilling challenge due to its impact on user experience worldwide.
Her role at Netflix is to ensure that millions of subscribers receive the best possible viewing experience by enhancing the efficiency and reliability of streaming services. “I am very excited to work at the forefront of technology in the entertainment segment, whose constant evolution always presents challenges and opportunities.”
She believes that during the early years of her career, as an apprentice, she received invaluable guidance and insights from experienced professionals, which accelerated her training and adaptation in a highly technical field. Now, as a mentor, she seeks to give back by guiding young men and women in radio and technology, fostering a support network that empowers the next generation of engineers.
“In the same way,” she continues, “I would like to express my gratitude to mentors like Will Green, also known as Iron Lungz, from Iron Class Connections Consulting. His guidance and teachings have been fundamental in helping many people, including myself, navigate the complexities of the cigar industry. His passion and dedication are vital to cultivating a knowledgeable and respectful cigar community.”
For all these reasons, Lucretia asserts that curiosity, resilience, and a willingness to learn and adapt continuously have been crucial. “Building strong relationships within my professional networks and as an enthusiast has opened doors and provided support throughout this varied career.”
Attraction to Cigars
She shares that her interest in becoming a Certified Cigar Sommelier Tobacconist and Roller arose from her fascination with the craftsmanship and tradition behind the manufacturing process. Additionally, “participating as a Judge in the CSWC added another layer to my passion. The competition emphasizes patience, precision, and an intimate understanding of combustion and draw in a cigar.”
Being a Judge at this event requires a refined palate and a keen eye for detail, qualities she will continue to perfect through practice and study. “It is immensely rewarding to observe and evaluate the skill and dedication of the participants, who share my love for cigars. This activity has connected me with a global community that respects this art form.”
Involvement with SOTL
Lucretia expresses that being a member of the SOTL Global Movement is profoundly significant, as it is not just about enjoying tobacco. The idea is to foster a welcoming space for women in a traditionally male-dominated scene, promoting inclusion and respect.
“Through my participation in this movement and my professional qualifications, I hope to inspire more women to explore and excel in the premium tobacco industry. The goal is to help change perceptions and foster a more diverse community, where everyone’s contributions are valued equally,” she adds.
“I see a promising future for women in the cigar industry, with more of them becoming leaders, influencers, and creators. The industry is gradually embracing diversity, enriching the community and expanding the market. I imagine a world where women’s contributions are celebrated, and we can enjoy cigars alongside men, on equal footing.”
