Making its debut at the seventh edition of the Fuego & Barrica event, Cigars Doña Jisset, a Dominican brand owned by Jisset Amarante, continues its steady advance toward conquering the international market.
“No one is a prophet in their own land,” she notes, and beyond her deep love for the Dominican Republic, she stands out as a woman who is always active and aware of who can support her growth. An example of this is her collaboration with her country’s embassies abroad to take her brand and her message to other places.
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According to Jisset, within and outside the premium tobacco industry, many projects by women have existed and continue to exist that never make it to fruition, which is why she strives to be an example that it can be done. “There’s a place for everyone in the industry. I started this business with the bare minimum, and even though at times I’ve wanted to throw in the towel, I’ve succeeded. Don’t be discouraged, because we women have the power to always move forward.”
Currently, Cigars Doña Jisset has La Diva, an exclusive line crafted in Panama, with which she debuted in the international market to expand her horizons and cross borders. She also maintains her La Doña and Infinity Rose lines.
She revealed that after experiencing the aromas and flavors of Honduran tobacco, she is already working on creating a special blend that will capture her experience in this Central American country following her participation in Fuego & Barrica, which included several memorable experiences in the fields and factories of Danlí.
