Infiel by Loaisiga Cigars made its second appearance at Fuego & Barrica with the conviction and vision that define a brand now reaffirming its success in Honduras. In the words of José Ortega, the company’s co-founder, an experience in Tegucigalpa confirms this: finding loyal smokers at the club, surprised to see the brand, and happily enjoying and repurchasing it.
What started as an ambitious proposal has become a consolidated project in several countries. The past year has been one of growth: they launched in Spain in January, a market that now includes more than 230 tobacconists; Germany became their second major European challenge; and Italy is on the verge of being finalized. Additionally, together with their Spanish distributor, they reach eleven more countries. InterTabac in Dortmund will be their next major stage.
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September also marks their entry into the Dominican Republic, while Puerto Rico and Colombia remain in their sights. However, the most important step is the United States. In fact, on July 16, the brand began a new phase in the U.S. with the creation of the company Premium Cigars of Nicaragua, an LLC that will not only distribute Infiel but will also serve as a commercial platform for other brands that have placed their trust in the team.
Loaisiga Cigars is preparing two new lines for 2026, seeking to diversify its offering: one aimed at smokers of very high-strength cigars, and the second designed for the mass-volume segment, especially in the United States.
Gratitude is constant: on this occasion, for Mayra Urquía for organizing the event, and for the distributor who has “married” the brand. But most of all, for the consumers who return, repeat their purchases, and make the name Infiel their own.
