A German vinegar factory and wine distributor created a herbal liqueur that has maintained its original recipe, with a mystical and always contemporary touch.
Read in the magazine (rotate your device for a better reading experience):
Gonzalo Romero S.
Jägermeister is distinctive from sight, with its green bottle and a label whose logo refers to the Legend of Saint Hubert, a wild and ruthless hunter who one day found –in the middle of the forest– a majestic stag, and between its antlers, a cross. This provoked a transformation that converted him into the defender of nature and the patron saint of hunters. In fact, the brand’s name means Master Hunter.
This liqueur is prepared with 56 different ingredients: fruits, spices, and Oriental roots, such as licorice, anise, ginger, and juniper. In the production process, they are ground and macerated in water and alcohol, a mixture that is filtered and stored in oak barrels for one year. After this time, it is filtered, and before bottling, sugar, caramel, and water are added.
This process gives rise to a liqueur with 35% alcohol by volume (ABV), a dark reddish color, and subtle brilliance. On the nose, we find balsamic notes, anise, caramel, and raisins, and on the palate, an initial sweetness with notes of raisins and caramel, moving through vanilla and clove, which ultimately leaves cinnamon and clove. Intense from start to finish, it is a pleasant and easy-to-drink proposal.
It should be noted that the brand has maintained the same bottle, with updates to its label, without losing its style and logo. Over the years, Jägermeister has expanded its family with different labels such as Manifest and Cold Brew Coffee, and has been a pioneer in terms of advertising, being the first brand to put its logo on a German soccer jersey, and also for participating in various music festivals around the world.
We can affirm that it has remained popular with consumers by preserving its identity, yet adapting to the trends and tastes of each era. For example, it is a current liqueur among global youth, as it is mixed with energy drinks or classics like Tonic, Martini, etc. But without forgetting the recommendation that Jägermeister is meant to be drunk neat.
If you know it, excellent; if you haven’t had the privilege, don’t miss the opportunity to try it… And don’t forget that gratitude is an expression that increases happiness and attracts success.
Suscribe to our Newsletter
