In an era where diversity and inclusion reign, the cigar industry is taking significant steps toward creating a welcoming space for all enthusiasts, especially women.
As the industry evolves on a global level, expectations regarding hospitality, service, and cultural awareness evolve alongside it. The SOTL Global Movement (SOTL GM), a pioneering organization established in 2017, invites cigar lounges, bars, restaurants, hotels, resorts, festivals, businesses, and shops worldwide to embrace this transformative vision and become a “Women Friendly” Certified Cigar Destination.
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La Fumarosa
The Foundations of the Initiative
Following three years of interviews with women from across the globe and extensive collaboration with industry experts, the SOTL GM has developed a structured global initiative designed to highlight inclusive cigar destinations.
This initiative goes beyond a simple certification; it contributes to establishing a cultural standard for modern hospitality in the cigar world, recognizing establishments that align with changing expectations of respect, inclusion, and elevated experiences.
Vision:
To create a global network of cigar destinations with welcoming spaces where both women and men can immerse themselves in the rich culture of the cigar world.
Why Partner with the SOTL GM?
Aligning your establishment with the SOTL GM not only enhances your brand visibility but also places you at the forefront of a mission that values respect, inclusion, and an elevated cigar culture. By joining this initiative, cigar destinations can:
- Strengthen Brand Recognition: Connect with a values-driven global mission that resonates with today’s cigar consumers.
- Expand Customer Base: Attract a diverse audience while increasing foot traffic through targeted visibility.
- Gain National and International Recognition: Leverage SOTL platforms to reach cigar aficionados both near and far.
As a “Women Friendly” Certified Cigar Destination, your establishment will appear on the SOTL Global Map, making it easier for aficionados to discover your business during their travels. Furthermore, you will receive editorial mentions through interviews and articles in prominent publications such as Cigar Journal and Humo Latino, further solidifying your status in the industry.
About the “Women Friendly” Destination Program
The SOTL mission focuses on recognizing and promoting venues that create an inclusive environment where everyone feels welcome. The program sets a high standard for service, ambiance, and the overall customer experience.
Your path to certification begins with simple steps:
- Eligibility: Open to a variety of venues, including cigar bars, lounges, shops, cafes, restaurants, hotels, resorts, and even private clubs.
- Evaluation: Establishment owners or managers will collaborate with a local SOTL representative to complete a brief “Women Friendly” Destination Questionnaire, ensuring alignment with the program’s values.
- Product Standards: A commitment to providing a diverse cigar selection, including at least two women-owned brands and two SOTL partner brands. Establishments must also offer quality cigar accessories from recommended partners, enhancing the overall experience.
For venues that are not primarily cigar lounges, the “Women Friendly” Cigar Destination Certificate can also be obtained through an annual commitment to host at least one cigar culture event. This collaboration with SOTL and local business organizations promotes an environment that fosters community and inclusion.
A Practical Guide for Growth
The requirements set by the SOTL GM are not designed as restrictions, but rather as a framework for growth, allowing establishments to raise their standards at their own pace with the Movement’s support. By adhering to these guidelines, you can strengthen your partnerships, improve your customer experience, and foster a community that celebrates cigar culture.
For more information, you can access the complete “Women Friendly” Destination Guide at: https://www.sotlglobalmovement.com/sgmnetwork.
For Interested Establishments
Once accepted, destinations will receive confirmation within seven to ten business days. SOTL representatives are available to support you in becoming a “Women Friendly” Cigar Destination, providing assistance for events and experiences designed to enhance your venue’s offerings.
Let us create a welcoming space where everyone can enjoy the rich tapestry of cigar culture together! The SOTL GM looks forward to the opportunity to partner with your establishment and elevate the cigar experience for all.
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