Introducing the quality of taste and construction of each of its brands to the international market allows Tabacalera Juan de León to make its official debut at the Intertabac trade fair, which will be held from September 19 to 21 in Dortmund, Germany.
With 30 years of experience in the industry, Juan de León has spent recent years developing his factory and brand, continuing with an expansion process that includes reaching Europe as well as markets in Asia and the Middle East.
He explains that the brands manufactured at his factory were not ready to take this step during the previous Premium Cigar Association (PCA) Trade Show, so they waited for the next major event on the calendar, Intertabac.
“We needed to leave the Dominican Republic more prepared, with the right quality to present ourselves to the world,” says Juan de León, who is excited about the opportunity to engage with major companies like Davidoff and Habanos S.A. These companies, while representing impressive competition, also offer the chance to learn and improve.
The flagship brand of the house, JDL, is accompanied by the private labels 1901 Papuro and Flor de la India, which have similar production lines but offer distinct smoking experiences. “All three meet all quality standards, both in construction and tobacco, and represent us as a factory,” he explained.
For Tabacalera Juan de León, participating in Intertabac represents a “win-win” situation, and although customers are the priority, the experience of participating is a significant achievement.
For Juan, the steps within the industry have been challenging, but over three decades, he has prepared to promote private brands and develop the house cigar, JDL, whose process has matured over time and culminates in a significant stage with its debut at Intertabac 2024.
