Driven by a reorganization and with the goal of positioning Mexican tobacco where it deserves to be, Casa Turrent, hand in hand with Entre Humos, arrives in Puerto Rico to satisfy the needs of a growing market that demands quality products, backed by an indisputable family legacy.
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According to Celina Turrent, a member of Grupo Turrent, they are currently experiencing a process of growth that, based on a redefinition of strategies, is beginning to bear fruit. Proof of this is the distinction received from Cigar Journal, through the Best Value Other Countries award; a recognition of the high quality of their products, celebrated during the InterTabac 2025 trade fair.
Regarding this alliance, Cándido Alfonso, founder of Entre Humos, explained that beyond being a distributor, his company has become part of the Casa Turrent reorganization process. “People here are surprised to learn that a Mexican premium cigar exists, and I tell them that it doesn’t just exist… it has existed for decades, through a company that is the largest supplier of San Andrés leaf on the market.”
Cándido defines himself as an entrepreneur who likes to work with brands that have a legacy, which is why the incorporation of Casa Turrent into his catalog was non-negotiable. “Ricardo Carioni and I are very good friends, and we had already worked on the exclusivity of The Cigar Academy in Puerto Rico. When he joined Casa Turrent, we didn’t hesitate to start the same process for all their lines.”
With its three vitolas –Robusto, Magnum, and Toro –the Redescubre Te Amo rebranding pays homage to the oldest Mexican cigar on the market, and with it, to the San Andrés valley in Veracruz, Mexico. “Entre Humos has always sought to keep up with market trends, bringing in new brands so that consumers can increasingly get to know the wide spectrum of options that make up the market. The Casa Turrent catalog is an excellent example of what we can bring to Puerto Rico.”
