In the heart of San Miguel de Allende, Guanajuato—whose Historic Center is a World Heritage Site—the Arturo Fuente Humidor & Terrace was inaugurated as part of the Cigar Society Private Smoking Club. This new space grants the Dominican company Arturo Fuente Cigars a place of honor, both in its facilities and in its offerings of a humidor characterized by its breadth and variety.
During the event on Saturday, September 13, Mariano Azuela, General Director of the Cigar Society MX group, said that the project took a year and a half to come to fruition. He thanked Alejandro Suárez Labastida, director of Cuesta Rey de México—a premium tobacco importer and distributor—”for bringing Arturo Fuente Cigars to our country,” where he has served as a brand ambassador for a couple of decades.
John Paul Garrido, Commercial Director for Arturo Fuente for Latin America and the Caribbean, explained that its inclusion in this space, while not an official cigar lounge, is the first collaboration of its kind, where events and activations will be held. He said that Carlito Fuente, Chairman of the company’s Board of Directors, feels a great affection for Mexico, which is one of 26 markets in the region where the brand is present.
“The company has solidified its position thanks to the prestige and legacy created by Carlito and his father, where quality is not a coincidence but the result of arduous work developed over the years. We are always grateful for the warmth and appreciation for the brand, and we eagerly await our future growth in the country,” he added.
Moments before the ribbon-cutting ceremony, Mariano Azuela stated that Arturo Fuente Humidor & Terrace bears witness to the importance of the Dominican puro, the pinnacle of craftsmanship in the cigar world. “But it is also a bridge that strengthens the commercial and cultural relationship between Mexico and the Dominican Republic, two giants with vibrant souls and a shared passion for the good life, gastronomy, and spirits.”
For tobacco lovers, this place is also a tribute to conviviality and unhurried conversation; to the ritual of cutting and lighting a cigar, and to the sensory explosion that occurs when pairing a good spirit with a premium cigar. “A place where business is done with candor, friendships are strengthened, and moments turn into important memories.”
In what he called the beginning of a great story, Mariano Azuela expressed gratitude for the presence of Juan Bolívar Díaz, the Ambassador of the Dominican Republic in Mexico, as well as the support of investors, the work team, and associates who understand the art of good living. He mentioned the sponsors SLabastida Cigars, Casa Dragones tequila, Grupo Moët Hennessy, mezcal La Santa, and Cava Sautto from La Castellana.
