Guillén & Co. formally enters the United States market, presenting itself as an experience built around family, identity, and shared time.
Manny Guillén, owner of this proudly Canadian brand, states that the cornerstone of their introductory phase is the Meet the Family Sampler, which brings together three of their four lines in a single box.
In addition to saving shelf space for retailers who support boutique brands, it allows consumers to try each blend before committing to a full box: “Every smoker discovers which member of the family they want to spend more time with.”
There is also the Commuter Series, a line designed for the modern woman and man –parents and professionals with busy schedules who are looking for a complete smoking experience in 30 to 40 minutes. “A little flavor bomb.”
Although Canadian, the heart and identity of the brand stem from Honduras and Nicaragua; a duality showcased at their booth through elements such as vintage postcards and family photos that explain the emotional origin behind each line.
Manny affirms that beyond premium products, the company aims to sell history and forge an intimate connection with the consumer.
