Since its founding in 1933 under the name Retail Tobacco Dealers of America, the Premium Cigar Association (PCA) has focused on strengthening the industry from the retail sales perspective, combating excessive regulations, and opening up options for product diversification.
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According to its organizers, the most recent edition, held in Las Vegas, saw an attendance of 2,200 participants and 120 new retailers, in addition to retaining 70 percent of its membership compared to the previous year.
Thanks to their industry-friendly regulations –particularly more permissive laws for indoor smoking– New Orleans and Las Vegas will be the only host cities for the Trade Show until 2030.
From April 11 to 14, 2025, and April 17 to 20, 2026, the event will be held at the New Orleans Ernest N. Morial Convention Center, one of the few venues that can accommodate an event gathering the global tobacco industry.
In 2027, the event will return to Nevada and remain there until 2029, hosted in one of the renovated spaces at the Las Vegas Convention Center. This shift in dates –from early in the year– will prevent the use of the Sand Expo at the Venetian Hotel, where the event was held until 2023.
