Connecting, growing, and continuing to position Platinum Nova Cigar in the world was the purpose of the recent business tour by Leonor Leo Abzaradel, CEO of the brand, through Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain –the six states that make up the Gulf Cooperation Council (GCC).
More than just talking about markets, the focus centered on people: on strengthening relationships, deepening ties, and sharing a handshake with those who have supported Nova throughout the years. “The idea was to meet face-to-face and share with them who we are and what we represent,” Leo comments.
Read in the magazine (rotate your device for a better reading experience):
During the first two weeks of February, the journey included visits to approximately 15 tobacco shops and cigar lounges –some private– in addition to nine events with audiences ranging between 30 and 50 people.
“One of the most valuable aspects of the experience was that direct contact with those trying the brand for the first time. I took the time to ask questions and recommend the right blend for their palate, one by one. It was like an intensive course, but with mutual learning.”
That dedication and commitment are reflected in every piece of the brand’s portfolio, brought to the highest level of detail in every phase of the process, from tobacco selection to manufacturing and product presentation. “For us, every cigar tells a story, and being able to share it directly with those who enjoy it makes all the difference,” Leo explains.
For Nova, more doors have opened in this market, “and we are very grateful for the reception and hospitality in the Gulf Cooperation Council countries.”
Royal Falcon
One Essence,
Two Experiences
True to its philosophy of attending to every detail, Platinum Nova Cigar presents Royal Falcon, a proposal that reflects the natural evolution of the brand.
For the first time, the same blend is presented in two different sizes, with the intention of allowing aficionados to enjoy unique expressions of character.
This blend was developed at the company’s factory in Tamboril, Dominican Republic, using tobaccos aged between five and seven years.
The result is two clearly distinct experiences: a more concentrated and intense Robusto, while the Toro reveals a different type of complexity during its evolution.
SPECIFICATIONS
Wrapper: H. Ecuador Oscuro.
Binder: Corojo.
Filler: Dominicana and Nicaragua.
Sizes:
— Robusto, 5” x 54
— Toro, 6” x 54
Suscribe to our Newsletter
