With the idea of bringing the unique quality, flavor, strength, and texture of Mexican tobacco to new frontiers, under the premise that Mexican art and craftsmanship have everything to offer the entire world, Tabacalera R. Paxtián presented its newest line, Sabor Mexicano (Mexican Flavor), on German soil during the InterTabac 2025 trade show.
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According to Francisco R. Paxtián, heir to over 113 years of tobacco tradition from the San Andrés Valley, the Mexican puro possesses unique qualities that make it interesting for the international market, with its only weakness being a lack of showcases to demonstrate its potential.
“We need to work to give it visibility and show that it can be blended as a high-quality puro, unlike tobacco from other origins, like Ecuador, which primarily functions as a wrapper. Or other countries where they use the Mexican wrapper to give that special touch.”
Speaking about the selection of the name for the new line, Paco explains that it is important to understand that the creation and enjoyment of a cigar is an art and that, as such, it is part of the rich range of artistic expressions developed in Mexico. “And through five different vitolas, we wanted to pay tribute and reference these expressions so highly valued around the world.”
In this regard, he details that the collection consists of Alebrijes, a Short Robusto (4 ½ x 54); Huicholes, a Lancero (7 ¼ x 40); Mariachis, a Toro (6 x 54); Catrinas, a Torpedo (6 x 54); and Siglos, a Churchill (7 x 50).
Each one is dedicated as an offering to a specific artistic expression selected by Paco for this collection, which, subsequent to its launch, may be expanded with some Special Editions.
“Generally, the launch of a brand, beyond the economic possibilities, takes about 6 months. But backed by our culture, tobacco, experience, and knowledge, we didn’t care how long it might take, as long as the result was worthwhile, which it has been.”
Choosing InterTabac for the line’s presentation and launch reflects Paco’s view of the event as the most important in the Tobacco World, making it the ideal showcase to meet the goal of promoting the strengths of Mexican tobacco.
After participating in the show, market expectations are strong, and the Sabor Mexicano collection is poised for resounding success in Europe. The company is only waiting to finalize the necessary regulatory procedures to ship the orders and meet the interest that surpassed expected projections.
Currently, Tabacalera R. Paxtián’s cigars are sold in the United States and some parts of Europe. They hope to meet market demands to expand their presence. “With great effort, Mexican tobacco has been forging its path, and those who appreciate a good smoke have been accepting it as new frontiers are reached.”
, on German soil during the InterTabac 2025 trade show.){kind=link}