Defined by its CEO, Zaya Younan, as the Rolls-Royce of the cigar industry, El Septimo is a brand dedicated to pursuing perfection in every box. A prime example of this is the launch of Mi Familia and the Queen Sheba Conquest Edition, two lines introduced during the 2026 edition of the Premium Cigar Association (PCA) Trade Show.
The Mi Familia collection –he explains– is the only one in the world that features five vitolas and ten distinct blends; a Limited Edition of 1,000 numbered boxes, each containing 20 cigars of the absolute highest quality, dedicated to his wife and children.
The second release, the Queen Sheba Conquest Edition, is the evolution of a line that generated a tremendous amount of buzz and became the fastest-selling product on the international market within the ultra-premium category.
This is not just continuity, but a complete redesign in a Toro format (6 inches, 54 ring gauge), conceived to deliver a stronger and more complex smoking experience that redefines the relationship between the consumer and the brand. “So, people of the Dominican Republic, Mexico, and the rest of Latin America, it is time for you to start smoking a great cigar, and that is El Septimo,” he states.
