More than 20 years of history back the expertise of Cigar Ambassador, a company founded and led by Lily Wang, which is now being taken over by her son, Ausman Soriano, to refresh the brand’s offerings and continue his mother’s legacy as a pioneer of cigar culture on the Asian continent.
Among their future plans, the standout is the launch, later this year, of a cigar line that is very different from their traditional lineup: “something younger, cooler, and different, in tune with what the new markets are demanding,” Ausman explains.
He points out that this directly aligns with the generational succession they are experiencing, placing into his and his wife’s hands the mission of reshaping the identity of Cigar Ambassador in the United States.
In addition to the brands Tobacco Queen (Dominican Republic), Luz de Masalla (Nicaragua), and Leyenda de Copán (Honduras), along with their farms and an established factory in the Dominican Republic, Cigar Ambassador announced the recent acquisition of the historic Puros Indios factory in Danlí, Honduras. Following an upcoming renovation, this facility will serve as a tobacco processing hub and the new headquarters for their flagship brand.
